RASTRO is a tequila brand born from a deep respect for the land and artisanal craft. Its name —meaning “trail” or “trace” in Spanish— reflects the story behind every bottle: a journey from blue agave to distilled spirit. Made using traditional methods and featuring smoky and citrus notes, RASTRO is crafted for those who value authenticity, quality, and character. It’s a tequila for people who walk their own path, always leaving a mark without following the crowd.
RASTRO’s visual identity blends tradition and modernity with a bold, cohesive aesthetic. Its vibrant color palette, dominated by red and turquoise, conveys energy, heritage, and freshness. The typography combines an elegant serif for poetic messages with a strong sans serif for the brand name, creating contrast and impact. Western-inspired illustrations and contemporary photography reflect both cultural roots and a modern lifestyle. The entire visual system is designed to make a strong impression—just like the taste of the tequila it represents.
