"BURGATORY"
BRAND IDENTITY PROJECT
DESCRIPTION
BURGATORY is a gourmet burger joint with a sinful twist — located in the fiery limbo between heavenly indulgence and unholy cravings. Born from the belief that burgers should be more than food, BURGATORY transforms every bite into a full-sensory experience where theology meets gastronomy. Its menu, laced with devilish humor and unapologetic indulgence, tempts even the most virtuous herbivore. Here, gluttony isn’t a sin — it’s the signature. BURGATORY is for those who crave the forbidden, the outrageous, and the unforgettable, inviting patrons to take a bite… and deal with the consequences later.
VISUAL IDENTITY
BURGATORY’s visual identity is an irreverent collision of sacred and sinful. Renaissance-inspired religious imagery is subverted with mouthwatering burgers, framed in a palette of unholy crimson and deep black. Typography plays a central role — tall, bold serifs deliver sermons in ink-red, commanding attention like scripture. The tone is provocative yet playful, weaving religious references into cheeky taglines such as Salvation Sold Separately and Thou Shalt Indulge. Packaging, menus, and street posters work together as a visual gospel, each piece designed to seduce, shock, and delight. The result is a brand system that feels like an underground cult devoted to the art of the burger.
Branding Identity Design, Packaging Desing and Art Direction
Sonia Monreal
